Salon Marketing & PR (Class)

The Art and Science of communicating with your target market and persuading them to buy from you is a complex mix of offline and online activity. Reaching your customers becomes even more challenging when you add the psychological and sensual feats you must master in order to stay top-of-mind in crowded brain space. Come and find out how to build a marketing strategy, execute winning campaigns, and weave a compelling business narrative that helps you leverage PR opportunities. You will learn: * How to survey the marketplace and identify your North Star * Strategic vs. tactical marketing dynamics * How to develop a Journey Map for your marketing strategy * What target marketing is and how to build a profile of your customers * How to communicate with your target markets and identify which channels are most effective for your company * How to build an online presence and leverage social media for customer engagement, brand-building, and to drive sales * How to create a business narrative with marketing messages that resonate with your audience. * The art of turning your events, community activities, and quotable moments into newsworthy media buzz. * How to produce a 12-month marketing plan and promotional calendar * How to measure success and calculate your return on investment (ROI) $69 (dinner will be included in your registration fee)