Building Brands and Corporate Partnerships in the MUSIC Industry (FREE)

Join us for a fascinating, game-changing conversation on marketing, branding, and product endorsements with two of the music industry's most influential power brokers: Phylicia Fant and Shanti Das. If you're an artist and/or entrepreneur in the music business, then this is a forum you don't want to miss! Phylicia Fant is the current Vice President of Publicity and Lifestyle for Warner Brothers Records, and Principal at The Purple Agency. She is also the former VP of Media Relations for Universal Motown Records. Shanti Das is the current CEO of Press Reset Entertainment and the author of 2 books. She is also the former Executive Vice President of Urban Marketing and Artist Development at Universal Motown Records; former VP of Urban Marketing at Columbia Records; and former VP of Urban Marketing at Sony Urban Music. Phylicia and Shanti have been the marketing machine and muscle behind an impressive roster of talent, including: Prince, India Arie, Amy Winehouse, Usher, Outkast, Erykah Badu, Kelly Rowland, Drake, Jason Derulo, JoJo Levesque, Swizz Beatz, Common, Vivian Green, Lyfe Jennings, Goodie Mob, TLC, and Toni Braxton. Topics of discussion: * Media plans and how to approach the media placement process * Social media strategies and impromptu engagement * Marrying personal values and professional brands * Best practices for crisis management * Co-branding and product endorsements * Major record label expectations * An overview of 360 deals * Best practices for new, independent artists Who Should Attend: * Independent Record Label Owners * Independent Recording Artists * Songwriters/ Composers * Producers * Agents * Publicists * Attorneys (developing an entertainment specialty) * Business Managers * Personal Managers * Tour Managers * Promoters Free, but space is limited. Register at www.morrowsbdc.org or call 678-466-5100.