Please join us for our April Kaiser Permanente Business to Business Luncheon.
Growing Your Business with Email & Social Media Marketing
Lanelle Henderson, Regional Development Director, Constant Contact Georgia & Alabama
“Grow Your Business with Email and Social Media Marketing"
This workshop will help you explore the landscape of using Social and Email Marketing to help you generate new business, turn loyalty into repeat business and referrals. You will learn how setting marketing goals and objectives will help you determine the best targeted channels for you to push out your social and email campaigns. There will be interactive exercises throughout the workshop and will leave you with actionable steps you can take to help you achieve your goals.
• How to build your audience through list-building & fan-building techniques
• What types of content attract the most attention
• How to create campaigns & calls-to-action people act on
• What types of reporting & analytics matter to your business
• How to integrate it all into one simple strategy
Guest Speaker Biography:
Lanelle Henderson is Constant Contact’s educational marketing expert in Georgia and Alabama. Lanelle has more than 19 years experience supporting small business, with a background in events, sales and marketing. Lanelle is very active in the Georgia community and a regular contributor to the Atlanta Tribune Magazine, eMerge and various local media.
Lanelle draws from this experience to be a valuable resource to Georgia and Alabama small businesses, nonprofits, and associations. She has educated more than 10,000 small businesses on behalf of Constant Contact since joining the team in 2011 and has presented at events including Spark & Hustle, Small Business World Summit, Women’s Leadership Exchange, Georgia Association of Chamber of Commerce Executives, Georgia Chapter of National Speakers Association, and the City of Savannah Mayor’s Conference, to name a few.
Prior to Constant Contact, Lanelle ran a successful boutique marketing firm. Lanelle holds a Bachelors of Science in Business from Georgia State University’s J. Mack College of Business and is currently pursuing her Masters.
Advance registration preferred
$15 members and member guests & $25 non-members